The building that is now known as 30 Euston Square was built between 1906 and 1908 as the headquarters of the London, Edinburgh and Glasgow Assurance Company and latterly was a Department of Social Security office. The building then lay empty for many years until it was purchased by the Royal College of General Practitioners (RCGP) in 2010 as its new headquarters. The College commissioned Tilney Shane, architects, to redevelop the site. The RCGP moved into the building in October 2012, and the artworks held in the Heritage Collection are dotted around the building.